UNITED GLOBAL MEDIA

THE INDEPENDENT DIGITAL TRADING DESK FOR SMALL BUSINESS

DYNAMIC

We offer a dynamic way to purchase audiences, allowing media to be purchased in real time rather than from pre-procured inventory.

audience

We are a platform that uses data and technology to help advertisers more effectively purchase audiences at scale across any digital media sector or industry

We are an audience-buying media company

Takes search (an auction based model) and applies that to display media; in a real time fashion like a stock exchange.

What is a Digital Trading Desk?


We centralized, service-based and managed services from a Varity of demand-side platform (DSP) offers and other audience buying technologies including programmatic, and bid-based media, audience buying. We work as an agency’s internal “center of excellence,” supporting other advertisers directly and some main stream and smaller agencies wishing to tap into this new buying model.


United Global Media CREATIVE POLICY

This creative policy is designed to ensure that all advertisers using United Global Media understand, and meet, the ad quality standards of our exchange partners and publishers. It applies to all ad inventory purchased through the United Global Media DSP. This creative policy is updated from time to time, and is effective as of the date written above. You are required to review it on a regular basis to ensure that your ad creatives and campaigns meet these guidelines. Failure to abide by the rules of this policy may lead to the suspension of your United Global Media account.

1. Functional Guidelines. Your ads must not:

 a. utilize any element designed to misleadingly generate a click (e.g. fake “Close” button on an ad; fake chat boxes; fake download/play buttons; or, imitating the look or user interface of any common software application such as a Windows or Mac operating system message or System Warning box);

 b. lead, directly or indirectly, to the placement of malware, spyware, viruses, Trojan horses or any kind of auto-downloaded software or code on a user’s computer or mobile device; or,

 c. degrade the performance of a publisher’s website, due to file size of your ad or for any other reason.

 

2. Ads Must Open New Window. All ads must open a new window or tab, rather than navigate the user away from the publisher’s website.

3. Sensitive Content Types. The following types of ads are considered sensitive. You should familiarize yourself with these content types, and ensure that your ad creative meet all the noted requirements. United Global Media tags such ads, and each individual publisher decides whether they wish to allow such ad types on their site. Generally, publishers will block such sensitive content types, even if your ad meets the noted requirements.

a. Alcohol. Ads for, containing images of, or references to, alcohol must adhere to all laws in the United Kingdom as well as any geographic region in which the ads will be served.

b. Tobacco. Ads for, containing images of, or references to, tobacco (including tobacco consumption accessories and electronic cigarettes) must adhere to all laws in the United Kingdom as well as any geographic region in which the ads will be served.

c. Firearms and weapons. Ads for, containing images of, or reference to, firearms and weapons must adhere to all laws in the United Kingdom as well as any geographic region in which the ads will be served.

d. Gambling. Ads for, containing images of, or reference gambling (including any form of betting, lottery or ‘game-of-odds’; whether for monetary gain or otherwise) must adhere to all laws in the geographic region in which the ads will be served.

e. Religion. Ads for, containing images of, or referencing religion (including any church, god(s), higher power, faith, spirituality, prayer, etc.) must contain only positive, non-controversial content.

f. Politics. Ads for, containing images of, or referencing politics (including political parties, political figures past and present, political ideologies, political beliefs, etc.) must contain only positive, non-controversial content.

g. Military. Ads for, containing images of, or referencing military (including military enrolment, products/services for veterans, military figures, war, battles, etc.) must contain positive, non-controversial content.

h. Sexual health. Ads for, containing images of, or referencing sexual health (including contraception, fertility, family planning, sexually related pharmaceuticals, etc.) must contain positive, non-controversial content.

i. Dating. Ads for dating, relationships, finding friends, etc., must not contain messages of a sexual nature, or depict people in a sexually-suggestive manner. This prohibition includes ads showing people wearing revealing clothing, ads showing people in sexually suggestive body positions, ads with sexually suggestive text, or ads which may otherwise be inappropriate for younger and more conservative audiences.

j. Audio. Ads that play audio, whether automatically or after an action by the user (i.e. click, roll-over or hover) must always have an obvious and clearly visible control that allows the user to disable sound. Any ad that will play audio must do so immediately when the ad is loaded or immediately upon user-initiated action or rollover/hover, and may not begin to play audio at a later time without user-initiation.

k. In-banner video. Ads that play video within a banner space, whether automatically or after an action by the user (i.e. click, roll-over or hover) must always have an obvious and clearly visible control that allows the user to disable video playback. Any ad that will play video must do so immediately when the ad is loaded or immediately upon user-initiated action or rollover/hover, and may not begin to play video at a later time without user-initiation.

l. Expandable. Ads that expand or change from their original position or size, whether automatically or after an action by the user (i.e. click, roll-over or hover) must always have an obvious and clearly visible control that allows the user to close, hide or disable the expansion. Any ad expands must do so immediately when the ad is loaded or immediately upon user-initiated action or rollover/hover, and may not expand at a later time without user-initiation. Furthermore, when uploading expandable ads, the “Expandable (Web) Ad Tag” option must be used or the ad may serve into placements that do not support expansion.

4. Banned Creative and Content Types. The following ad creative types are prohibited:

 a. adult / provocative (e.g. adult humour; risqué or racy content; nudity; sexually suggestive imagery or text; or, images or content related to sexually related toys, games, books, websites, or products);

 b. fake news, advertorials or similar content that fails to disclose that it is not providing an unbiased report (e.g. content which is intended to disguise the fact that it is an ad, or that does not disclose that it is sponsored content or an advertorial);

 c. misleading or inaccurate messages, content or images (e.g. ads which appear to be a message from the publisher or application where the ads are displayed; ads which use or misappropriate logos of 3rd parties without permission; or, ads which promote unrealistic or extreme results);

d. inappropriate content or language (e.g. swearing; violence; graphic content; hate speech; harassment; or, defamatory content);

e.  international dating / mail-order brides;

 f. click-to-call ads that initiate a phone call that will connect the user to a premium-rate phone number, or subscribe them to any service;

g. gambling (unless the entity providing such is legally licensed to do so); or,

h. illegal materials or content.

The examples provided above are illustrative only, and do not provide a comprehensive list of prohibited ad types. United Global Media reserves the right to block other ads that it deems objectionable. If you have any doubts as to whether an ad you wish to submit is acceptable under this policy, we advise you to contact us through the ticketing system in the United Global Media platform.

5. Landing Page / Destination URL. The landing page to which your ad links must:

 a. always resolve to the same final URL, and never redirect to a different URL than that which was seen when the campaign was first submitted for review by United Global Media;

b.  clearly disclose the company or person responsible for the ad and landing page;

c.  not use any third parties’ brand, logo or design without the express, written permission of such party;

d.  contain relevant information pertaining to the good or service being promoted by the ad (and not some other good or service intended to bait-and-switch a consumer); and,

e. include the advertiser’s terms and conditions and a privacy policy (or a link thereto), as well as an option for opting-out of promotional communication.

In addition, all creatives in a campaign must click-through to the same landing page domain.

Any landing page with the look and feel of a news article or other editorial content must clearly and prominently disclose to visitors that it is sponsored content or an advertorial.

6. Intellectual Property Rights. You are not permitted to submit any ad creative for which you do not have all necessary rights, licenses, consents and clearances regarding its intended usage.

7. Compliance with All Applicable Laws. In addition to the criteria set out in this creative policy, all advertisers must follow all applicable laws and regulations. It is your responsibility to understand and comply with all such applicable laws and regulations.

8. Changes to the Policy. United Global Media has the rights to modify, add or remove any terms or conditions of this creative policy, which becomes effective immediately upon posting. This is the most recent version of this creative policy, please check this page regularly.